Finally, to show these people that they were wrong, the Audi brand has just announced that it has a project to develop a premium pickup truck by 2024.
So this project will be a big challenge for Audi, something totally new and that the company doesn't have any experience yet.
In the past, it was even more difficult to come up with a version of this for Audi, but for sure the company will go through this challenge very well.