Toyota's new pickup already worries competitors

This new medium Toyota pickup has not even launched and is already making the Fiat Toro and Ford Maverick sleepless.

Until recently, the pickup truck market was completely divided between the Ford and Toyota brands.

Surely Toyota will not let this chance to dominate the market pass. It is not today that the brand is wanting to launch something to enter the fight of medium-sized pickups

Even with the project that is not yet official, the news traveled around the world and very fast.

Even if the model is still just a virtual projection, it is already leaving competitors Ford Maverick and Hyundai Santa Cruz with immense concern.